Available Formats

iPrintPost offers a wide range of professional print formats for your direct mail and leaflet campaigns.

Available Formats for Direct Mail and Leaflet Distribution

Letters

What types of campaigns are letters best for?

Letters are ideal for personalised correspondence, consultation notices, official communications, and business updates.

Can envelopes be personalised for each recipient?

Yes, iPrintPost supports variable data printing, allowing you to include names, addresses, or custom messages for each recipient.

Can letters be used for both residential and business addresses?

Absolutely – letters can be targeted to households or businesses depending on your campaign goals.

Booklets

What sizes and formats are available?

We offer 4-page and 8-page booklets in A5 and A4 sizes, with saddle-stitched binding for a professional finish. We can also work in any multiple of 4. Detail your request when submitting your campaign, and we will advise accordingly.

What campaigns are booklets suitable for?

Booklets are perfect for property brochures, detailed marketing campaigns, and planning consultation materials.

Can booklets include images and maps?

Yes, booklets can feature multiple sections with images, maps, charts, and text to convey complex information clearly.

Leaflets + Flyers

What formats do leaflets come in?

Leaflets can be single or double-sided, A4 or A5, tri-fold or roll-fold, suitable for hand delivery, door drops, or enclosed in envelopes.

Are leaflets cost-effective for large campaigns?

Yes, leaflets are highly versatile and budget-friendly, making them ideal for local marketing or high-volume campaigns.

Can leaflets be used for public notifications?

Absolutely – leaflets are a great way to deliver promotional, informative, or regulatory messages to a wide audience.

The front and reverse of a double sided leaflet. It is for a campaign called Trunks Across The Thames, an initiative by Thames hospice to raise money for their running costs. It features small illustrative elephants.

Postcards

What campaigns work best for postcards?

Postcards are great for property marketing, local promotions, event invitations, and concise messaging campaigns.

an postcards be hand-delivered or sent through addressed mail?

Yes, postcards are versatile and can be used with both hand delivery and addressed mail services.

Do postcards require envelopes?

No – postcards are typically delivered without envelopes, providing immediate visual impact.

Three postcard fronts for a planning communications company. Two feature images of solar projects with logos interspersed in the images. The one in the middle is made of kraft paper, and uses white text

Custom Envelopes

What can be printed on custom envelopes?

You can include your logo, return address, personalised text, or branding elements to enhance presentation.

Can envelopes be used for letters, booklets, or leaflets?

Yes, custom envelopes are suitable for any format that fits inside, ensuring professional and secure delivery.

Do custom envelopes improve response rates?

Yes – professional, branded envelopes increase open rates and make campaigns appear premium and trustworthy.

The front and back of a custom printed envelope, leaning against a wall.

Map. Print. Post.

For all your mailer needs.

Public Consultations

Ensure statutory notifications and consultation materials reach residents accurately and on time. iPrintPost campaigns are fully accountable, traceable, and compliant, helping local authorities and consultants manage public engagement efficiently.

Planning

For planners and developers, our services ensure that planning notices, neighbour notifications, and project updates are delivered professionally and flexibly. Rapid turnaround and post-submission boundary adjustments save time and keep projects compliant.

Marketing

From product launches to seasonal promotions, iPrintPost ensures your marketing messages reach the right audience, maximising engagement and return on investment. Hand delivery and targeted distribution make campaigns more effective than generic bulk drops.

Estate Agents

Reach potential buyers and local residents with property listings, viewings, and open house promotions. Our services provide high-quality, personalised delivery for maximum impact in local property markets.

National Businesses

Coordinate nationwide campaigns efficiently with iPrintPost’s managed direct mail solutions, ensuring consistency and accountability across regions while maintaining local targeting where needed.

Local Businesses

Boost footfall and local engagement by reaching households in your community directly. iPrintPost hand-delivered campaigns ensure local promotions, offers, and events are seen by the right audience.

Start Your Campaign with the Right Format

Ready to choose the perfect format for your next direct mail campaign? Download a template below

Whether you’re sending letters, booklets, postcards, or leaflets, iPrintPost makes it simple to select, design, and distribute materials efficiently. Download InDesign Templates for free, upload to our portal with your brief, and you’re set!

Don’t forget we also support your campaigns with large formal graphics, such as roller banners, pop-up stands, and temporary event graphics. You can learn more here. Whether you’re sending letters, booklets, postcards, or leaflets, iPrintPost makes it simple to select, design, and distribute materials efficiently.

Artwork Guideline

FAQs

Will you check my artwork?

We carry out a basic pre-flight check to ensure:

  • Correct size

  • Bleed included

  • Resolution appears suitable

We do not proofread content or check spelling unless artwork services are requested.

What happens if my artwork is not set up correctly?

If we identify issues, we will contact you before printing. Minor fixes may incur an artwork charge.

Can you design or amend my artwork?

Yes – we offer a full in-house design and artwork service. Please contact us for a quotation.

Accepted Files

We recommend supplying artwork as a high-resolution, print-ready PDF (PDF/X-1a or PDF/X-4 preferred).

We also accept:

  • Adobe InDesign (.indd – packaged with fonts and links)

  • Adobe Illustrator (.ai – fonts outlined)

  • Adobe Photoshop (.psd – flattened where possible)

  • High-resolution TIFF or JPEG (300dpi at final size)

Microsoft Office files (Word, PowerPoint, Publisher) can be accepted but may require additional artwork setup and cannot guarantee accurate colour reproduction.

Colour Mode

What colour mode should my artwork be supplied in?
All artwork must be supplied in CMYK colour mode, not RGB.

RGB is used for screens and will convert to CMYK for print, which may cause colour shifts. To ensure accurate results, convert your artwork to CMYK before submitting.

Profiles

Which colour profile should I use?
We recommend using:

  • Coated paper: FOGRA39 / ISO Coated v2

  • Uncoated paper: FOGRA29 / ISO Uncoated

If you are unsure, please contact us before exporting your file.

Will colours match exactly to my screen?
Printed colours will differ slightly from what you see on screen due to monitor calibration and colour space differences. For brand-critical work, we recommend supplying Pantone references, RALs, hard copy samples you’ve had previously or requesting a printed proof.

Bleed

Do I need to include bleed?
Yes. All artwork must include 5mm bleed on all sides.

This means any background colours, images, or design elements that run to the edge of the page must extend 5mm beyond the trim size.

What is a safe zone?
Keep all important text and logos at least 5mm – 10mm inside the trim edge to avoid risk of trimming variation.

Multi Page Documents

How should I supply multi-page artwork?

Please supply multi-page documents as a single PDF in page order, set up as individual pages (not spreads), unless specifically requested. We will

Include:

  • Correct page size

  • 3mm bleed on all pages

  • Consistent margins

  • Crop Marks

For stitched booklets, ensure page counts are divisible by 4.

Material Choice

Does paper choice affect artwork?
Yes. Different materials affect colour and finish:

  • Uncoated papers appear softer and slightly less vibrant.

  • Coated papers produce sharper detail and more vibrant colours.

  • Recycled stocks may slightly alter colour tone.

  • Large format materials may require higher resolution artwork.

If you need guidance selecting the right stock for your design, we’re happy to advise.

Text Size

What is the minimum readable text size?
As a general guide:

  • Standard print: Minimum 6pt

  • Reversed (white on colour): Minimum 7–8pt

  • Large format (viewed from distance): Text size should scale accordingly

Avoid very thin fonts below 7pt, as they may not reproduce clearly.

Accesibility

How can I make my artwork more accessible?

We recommend:

  • Strong colour contrast between text and background

  • Minimum 10–12pt body text where possible

  • Avoiding long passages in all caps

  • Not relying on colour alone to convey meaning

  • Clear, legible font choices

If your materials need to meet specific accessibility standards, please let us know.


QR Codes + Links

What size should QR codes be?
Minimum recommended size:

  • 20 x 20mm for standard print

  • Larger for posters or outdoor materials

Ensure strong contrast (black on white preferred).

Do I need to test my QR code?
Yes. Always test QR codes before submitting artwork. We can generate static QR codes for you. Ensure your QR code does not require a subscription to stay active.

Can I include clickable links?
Clickable links only function in digital PDFs. For print, ensure URLs are short and easy to type.

Images

What image resolution is required?

  • Standard print: 300ppi at final size

  • Large format: minimum 150ppi at final size

Low-resolution images (72ppi web images) will appear pixelated in print.

How can I check image resolution?
Check the effective resolution in your design software at 100% scale.

Vectors Vs Rasters

What is the difference between vector and raster artwork?

  • Vector graphics (logos, icons, text) are scalable without losing quality.

  • Raster images (photographs) are resolution dependent.

We strongly recommend supplying logos as vector files (AI, EPS, or outlined PDF) to ensure sharp reproduction at any size.

Artwork Templates

Simple Flyer Templates

(INDESIGN)

A6 Portrait Flyer

A6 Landscape Flyer

A5 Portrait Flyer

A5 Landscape Flyer

Folded Flyer Templates

(Indesign)

A4 Concertina Tri-Fold Flyer

A4 Gatefold Flyer

A4 Classic Roll Trifold

Booklet Templates

(Indesign)

A5 4pp Booklet

A5 8pp Booklet

A5 12pp Booklet

A4 4pp Booklet

A4 8pp Booklet

A4 12pp Booklet

A4 16pp Booklet

A4 20pp Booklet

Letter Templates

(Indesign)

A4 Letter

Legal Letter

DL Letter Slip

Envelope Templates

(indesign)

C4 (encloses flat A4)

C5 (encloses flat A5)

DL (encloses Trifold A4)

Roll fold

(Indesign)

A4 Roll Fold (6 A4 Panels)

A5 Roll Fold (6 A5 Panels)

postcard templates

(indesign)

A5 Landscape Postcard

A5 Portrait Postcard

Display Board Templates

(Indesign)

A0 Boards

A1 Boards

A2 Boards

A3 Boards

Learn More

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