Glossary
Confused by print and signage jargon? Our glossary breaks down common terms, so you can better understand your project and make informed decisions.
A
Acrylic Signs: Durable, lightweight acrylic with a glass-like finish. (Large Format)
Artwork: Digital design files prepared for print. (Reprographics)
Approval Process: The step where proofs are reviewed before printing. (Reprographics)
B
Banner: Flexible printed material for promotions and displays. (Large Format)
Bleed: Extra margin in design extending beyond the trim line. (Reprographics)
Brochure: Folded printed marketing material. (Small Format)
C
Correx: Lightweight corrugated plastic used for temporary signage. (Site Hoarding Graphics)
Cut Vinyl: Adhesive vinyl cut into shapes or letters. (Large Format)
Canvas Print: Printed artwork on canvas material. (Large Format)
Case Bind: Also known as hardcover binding, where the pages are sewn or glued together and then attached to a rigid cover. (Small Format)
D
Dibond: Aluminium composite panel for outdoor and long-lasting signs. (Large Format)
Die-Cut: Precision cutting of printed materials into shapes. (Small Format)
Double-Sided Printing: Printing on both sides of the substrate. (Small Format)
E
Embossing: Raised or recessed design on paper or card. (Small Format)
Exhibition Graphics: Printed displays for events and exhibitions. (Events and Exhibition Print)
Eco-Friendly Printing: Sustainable materials and inks used in print. (Reprographics)
F
Foamex: Rigid PVC board used for displays and signage. (Large Format)
Finish: The surface texture of a print (matte, gloss, satin). (Small Format)
Flyer: Single-sheet printed marketing material. (Small Format)
G
Grommet: Metal eyelets to reinforce banner holes. (Large Format)
Gloss Finish: Shiny and reflective print finish. (Small Format)
Graphics: Visual elements used in design and print. (All Services)
H
Hoarding Graphics: Large printed panels used on construction sites. (Site Hoarding Graphics)
Halftone: Dot pattern used to simulate continuous tone images. (Reprographics)
Heat Transfer Vinyl: Material applied with heat for apparel decoration. (Small Format)
Half Case: A type of hardcover binding where the spine and part of the cover are made from a different material than the rest of the case, often cloth or leather. (Small Format)
L
Lamination: Protective film applied to prints for durability. (Reprographics)
Large Format Printing: Printing on large sheets/materials for banners, signs, etc. (Large Format)
Leaflet: Small printed advertisement or info sheet. (Small Format)
M
Mesh Banner: Perforated banner material that allows wind to pass through. (Site Hoarding Graphics)
Matte Finish: Non-reflective, smooth print finish. (Small Format)
Monomeric Vinyl: Vinyl for short-term outdoor graphics. (Large Format)
Mailing: Services related to printing and mailing campaigns. (Mailing)
P
Pantone Matching System (PMS): Standardized color system for print accuracy. (Reprographics)
Perforation: Small holes to enable easy tearing or airflow. (Reprographics)
Point of Sale (POS): Marketing displays placed near retail checkouts. (Large Format)
Poster: Printed large-format advertisement. (Small Format)
Planning Applications: Printed documentation for planning submissions. (Planning Applications)
PVC: Durable plastic used for rigid signage and boards. (Large Format)
Perfect Bind: A binding process where pages are glued together at the spine with a strong adhesive, often used for paperback books. (Small Format)
Q
QR Code: Scannable code linking to websites or digital content. (Communications and Engagement)
R
Repositionable Vinyl: Vinyl that can be removed and reapplied without residue. (Large Format)
Removable Vinyl: Vinyl designed to come off cleanly from surfaces. (Large Format)
Roll-Up Banner: Portable retractable display for events. (Events and Exhibition Print)
Reprographics: Digital copying and printing services for architectural and engineering documents. (Reprographics)
S
Satin Finish: Smooth semi-gloss print finish. (Small Format)
Site Boards: Rigid signs displaying safety or contractor info on sites. (Site Hoarding Graphics)
Site Hoarding Graphics: Large-scale printed hoardings for construction sites. (Site Hoarding Graphics)
Stickers: Adhesive labels for branding and promotion. (Small Format)
Small Format Printing: Printing on smaller media like flyers, brochures, stickers. (Small Format)
Saddle Stitch: A binding technique where folded sheets are stapled together through the fold line, commonly used for booklets and magazines. (Small Format)
Screw Bind: A binding method that uses screws and posts inserted through punched holes, allowing pages to be added or removed easily. (Small Format)
Slipcase: A protective box or cover into which a book or set of books can be slid, often used to store special editions or collections. (Small Format)
T
Totem Sign: Freestanding vertical signage structures. (Large Format)
Tradeshow Display: Graphics and banners used in exhibitions. (Events and Exhibition Print)
U
UV Printing: Ink cured by ultraviolet light for durability. (Large Format)
V
Vehicle Graphics: Vinyl graphics applied to cars or vans for branding. (Large Format)
Vinyl Lettering: Cut adhesive letters for signs and vehicles. (Large Format)
W
Wall Graphics: Printed vinyl applied directly to walls for branding or decor. (Office Graphics)
Wall Wrap: Large vinyl prints covering full walls. (Office Graphics)
Wire Bind: A binding method using a double-loop wire inserted through punched holes along the spine of a document, allowing it to lay flat when open. (Small Format)