Public Consultation Checklist

Best Printed Items for Public Consultations: A Quick Guide + Checklist

Why Printed Materials Matter in Public Consultations

Public consultations are a crucial way to engage communities, gather feedback, and ensure transparency. While digital tools are increasingly popular, printed materials remain essential for effective communication during these events. Choosing the right printed items can make a big difference in how information is shared and received.

Printed items provide tangible information that attendees can hold, refer back to, and share with others. They help clarify complex topics, encourage participation, and create a professional, organised atmosphere.

Top Printed Items to Use for Public Consultations

1. Information Leaflets and Brochures

Clear, concise leaflets help explain the consultation purpose, project details, and how attendees can get involved. Use easy-to-understand language and visuals.

Check out our small format and reprographics options to see what we can do, or get in touch to explore more options, including bespoke binding and finishing.

 

2. Feedback Forms and Surveys

Feedback forms and surveys are essential tools for collecting structured responses from the public. Printed questionnaires allow attendees to provide their opinions or concerns in a straightforward manner. It’s important to design these forms to be user-friendly, with clear questions and enough space for comments. You might also consider including multiple-choice options to simplify the process.

3. Posters and Banners

Posters and banners are highly effective for drawing attention and conveying key messages at a glance. They can be used to welcome attendees, highlight important dates, or explain how the consultation process works. Well-placed posters can guide visitors through the venue, reducing confusion and helping the event flow smoothly. Use bold colours and large fonts to make sure your message is visible from a distance.

4. Maps and Diagrams

Maps, diagrams, and site plans are indispensable when consultations involve spatial or layout considerations, such as planning applications or infrastructure projects. These visuals help attendees understand the physical context, proposed changes, or traffic flow. Clear and easy-to-read graphics enable the public to grasp complex spatial information quickly, supporting more informed discussions.

5. FAQs Sheets

Frequently Asked Questions (FAQs) sheets address common queries and concerns before they arise, helping to streamline the consultation process. By providing clear answers to anticipated questions, you reduce uncertainty and foster transparency. FAQs sheets can cover topics such as timelines, project impact, or how feedback will be used, empowering attendees to participate confidently.

6. Sign-in Sheets

Sign-in sheets are practical for recording attendance and building a database of interested parties for follow-up communication. They demonstrate that community engagement has taken place and help organisers track who has participated. Collecting names and contact details ensures you can share updates or additional consultation opportunities later on.

Tips for Optimising Printed Materials

To maximise the impact of your printed materials, focus on clarity, readability, and accessibility. Choose fonts that are easy on the eye and maintain consistent branding across all documents to reinforce your organisation’s identity. Use colour coding or icons to organise information logically and help readers find what they need quickly. Keep text concise, with bullet points and headings to break up dense information. Consider accessibility by using plain English, providing large print options, and ensuring good contrast between text and background. Lastly, always include clear contact information and instructions on next steps to encourage ongoing engagement.

Public Consultation Printed Materials Checklist

Information leaflets and brochures prepared with clear, concise content

Ensure your leaflets and brochures are easy to read and free from jargon. Use straightforward language that your audience will understand, and organise the information logically with headings, bullet points, and visuals. Include an overview of the consultation, key facts, timelines, and ways for people to get involved.

Feedback forms designed for easy completion and meaningful input

Create feedback forms that encourage honest and useful responses. Keep questions clear and to the point, mixing multiple-choice, rating scales, and open-ended questions to gather both quantitative and qualitative data. Leave enough space for additional comments and ensure the forms are easy to fill out on-site.

Posters and banners created with bold visuals and key messages

Design posters and banners that catch the eye and communicate your main messages quickly. Use large fonts, contrasting colours, and simple imagery to ensure visibility from a distance. Position them strategically around the venue to guide attendees and highlight important information.

Maps, diagrams, or site plans ready and clearly labelled

Provide accurate and easy-to-understand maps or diagrams relevant to your consultation. Label key areas clearly, and use legends or colour coding to help attendees interpret the visuals. These aids are especially important when discussing planning proposals, infrastructure changes, or spatial layouts.

FAQ sheets addressing common questions and concerns

Anticipate and compile answers to frequent queries to reduce confusion and build trust. Make sure FAQs are straightforward and cover topics such as consultation timelines, impacts, how feedback will be used, and how to stay involved after the event.

Sign-in sheets printed for recording attendance and contacts

Have sign-in sheets available to capture attendee details, including names, contact information, and any relevant affiliations. This helps track engagement levels and allows you to follow up with participants for further consultation or updates.

All materials proofread for accuracy, grammar, and clarity

Carefully review all printed materials to eliminate typos, grammatical errors, and unclear phrasing. Accurate and polished documents reflect professionalism and help ensure your messages are understood correctly.

Contact details and follow-up information included on all documents

Clearly display contact information—such as phone numbers, email addresses, and website links—on every printed item. Also, explain the next steps in the consultation process, so attendees know how to stay informed or provide additional feedback after the event.

Sufficient copies printed based on expected attendance and venue size

Estimate the number of attendees realistically and print enough materials to avoid running out during the event. It’s better to have some extras than to leave participants without access to important information. Factor in the venue layout to ensure materials are accessible at key points.