Avoiding the Hidden Costs of Poor Design and Artwork

by | Sep 18, 2025 | Design

Rushed or poorly-prepared files can cost far more than the initial print job. Low-resolution images, missing bleed, or incorrect colour profiles can lead to reprints, wasted budget, and delays. Worse, your brand reputation can suffer when materials look unprofessional or inconsistent.

Real-World Consequences of Poor Artwork

  • Reprints and delays: Even minor mistakes can require reproducing hundreds or thousands of items, delaying campaigns.

  • Budget overruns: Correcting mistakes often exceeds initial project costs.

  • Brand impact: Colour mismatches, misaligned logos, or formatting errors can undermine credibility with customers and partners.

Where Errors Often Happen

  • Misaligned typography or text running off the page.

  • Incorrect colour profiles causing dull or inaccurate printing.

  • Missing bleed, trim marks, or resolution issues.

  • Files submitted in inconsistent formats, causing delays in prepress.

How We Prevent Costly Mistakes

Every file is proofed, tested, and prepared with precision. Our in-house team ensures your print assets reflect your brand perfectly — the first time. That means:

    • Fewer last-minute corrections.

    • No surprise reprints.

    • Projects delivered on time and within budget.

    The Bigger Picture

    Quality artwork isn’t just about avoiding mistakes. It protects your brand, builds trust with your audience, and improves the ROI of every campaign by ensuring your materials perform as intended. Mistakes cost more than money—they can cost credibility and client confidence.

    Practical Tips for Clients

    • Submit assets in the correct format with adequate resolution.

    • Stick to brand guidelines for colour, typography, and imagery.

    • Plan for proofing stages in your timeline to catch errors early.

    Ready to See What We Can Create Together?

    Explore our new Design & Artworking Services page, request a price point, or drop us a message. We would love to show you what’s possible.